The Work, in Practice
The real problem isn’t always the one that first appears.
I’ve worked across learning systems, organizational operations, and experiences that need to do more than communicate an intention.
The contexts differ. The work demands the same discipline: understand what’s happening, identify what matters, and design for what people will actually need to do.
Featured case studies
01 / Featured Work
The learning experience was only part of the design.
National Workplace Prevention Initiative
Research · Experience Architecture · Implementation Design
A national workplace-prevention initiative needed more than another set of educational resources.
The work required a distinctive employee learning experience and a practical way for organizations to introduce it.
First, I investigated the landscape.
I audited existing workplace education resources to identify what was available, what was missing, and where a new offering could contribute something different.
Then I designed the learning architecture.
I developed a four-module story and learning progression, presented it to project decision-makers, and secured approval for the proposed direction.
And I carried it into delivery.
I led content development through research, expert collaboration, and production. I also developed and wrote the accompanying employer guide for HR professionals and organizational leaders responsible for rolling out the initiative.
THE RESULT
Four completed interactive workplace-learning modules and an accompanying employer implementation guide. The resources remain publicly available through the original program years after their development
The proposed architecture was approved by decision-makers and realized in a complete employee-learning series, accompanied by guidance for the leaders responsible for introducing it.
Why this work matters
The employee learning experience and the employer's responsibility for introducing it were connected design problems.
The work required more than creating content. It required understanding the existing landscape, making architectural decisions, gaining stakeholder agreement, and designing support for implementation beyond the learning experience itself.
02 / Featured Work
Scaling expertise takes more than turning it into content.
Directed Action
Education-as-a-Service Strategy & Learning Architecture
Product Strategy · Learning Architecture · Pilot Evaluation
The challenge
Directed Action wanted to extend the reach of its continuous-improvement expertise beyond direct consulting by developing an education-as-a-service offering.
The initial direction was to create learning modules. But making expert knowledge available at scale and helping people develop the capability to apply it are not the same problem.
What I saw
The opportunity wasn't simply to package what the subject-matter expert knew. It was to design a model through which more people could learn, practice, and apply that expertise—without depending entirely on direct consulting engagements.
I proposed a Community of Practice approach that would make application, reflection, peer learning, and expert guidance central to the offering.
What I designed
Working with Directed Action's leadership and subject-matter experts, I developed the learning architecture for a four-week hybrid pilot, combining independent learning, facilitated sessions, process-mapping practice, structured reflection, and feedback.
I also designed the application supports and evaluation approach to test what participants learned, how they applied it, and what might limit continued use. The subject-matter expert led live delivery.
What the pilot revealed
Eight participants completed the matched pre/post evaluation. Self-reported confidence improved directionally across all five measured competencies, with the largest reported gain in process mapping (+0.61 on a five-point scale).
But reported practice frequency did not increase comparably. Participants also identified time and capacity as barriers to continued application.
The findings helped identify what a future version of the offering would need: more deliberate opportunities for practice, reinforcement, and integration into everyday work—not simply additional instructional content.
The Result - Four-Week Pilot
$10K - $20K
Suggested organizational pricing
Per cohort, based on participant feedback
5 of 5
Learning competencies improved directionally
Self-reported confidence measures
A new commercial opportunity
The Community of Practice pilot generated early evidence of perceived market value for an education-as-a-service offering, alongside positive learning indicators. The findings gave Directed Action a basis for considering pricing, positioning, and further product development.
Four-week exploratory pilot, eight matched participants. Pricing figures were participant estimates, not actual sales or validated willingness to pay. Confidence changes were not statistically significant.
Have something important that needs to work?
Whether you are developing a new offering, translating expertise into practice, or rethinking an experience that isn’t delivering what it should, let’s talk about what needs to change.